When something is commonplace, it is assumed to be safe – correct? Many people believe if whitening teeth were bad, someone would step in and stop the sale of bleaching products. The whitening industry has been growing rapidly over the past 10 years and currently generates over $11 billion a year. It is no wonder …read more

The Negative Effects of Bleaching Teeth

You must have noticed whitening rinses on store shelves and maybe contemplated using them. These products are tempting, but don’t fall for those shiny, white bottles! Remember the bottle is made of plastic and nothing like your tooth enamel. These bottles are such an excellent marketing tool, because they make you subconsciously imagine this product …read more

The Dark Side of Whitening